Enhance employee engagement or hire engaged employees ?

Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize their profits.

The latest trends in employee engagement indicate that future companies would be driven by compassionate leaders, marked by greater flexibility and much greater influence of big data…all aligned to creating engagement rich organisational cultures. But regardless of the direction it takes in the future, employee engagement entails both monetary and physical costs. Companies typically spend massive amounts of money on incentives, benefits and reward programs. They must train and develop their employees and also spend on various supporting programs, physical and IT infrastructure. All of this plays a critical role in the success or otherwise of employee engagement. 

The problem

Harvard business review estimates on employee engagement

But despite such massive outlays Gallup’s poll shows that employee engagement has risen by a snail’s pace from 29% in 2011 to just 31% in 2017  in the US and this figure is all the more dismal at 13% at the worldwide level.On top of it comes the bad news about attrition despite the enormous attention being paid to employee engagement, its increasing role across companies and the massive financial outlays that companies have earmarked for this initiative. 

The 2016 Deloitte Millennial Survey: Winning over the next generation of leaders, estimates that two in three Millennial expect to leave their employers by 2020 and 44% expect to leave in less than two years. It is pertinent to point out that this generation now represents the largest share of the US labour market.According to a Glassdoor report, only 54% of employees recommend their company as a place to work and according to a Dice Tech Salary survey, two-thirds of all workers in the high-tech industry believe they could find a better job in less than 60 days if they only took the time to look.

The solution

Solution on employee engagement

In this scenario, companies must necessarily look for practical solutions that would help them in keeping their employees engaged. Clearly, it would serve their purpose if their expenditure on employee engagement is reduced.One sure way to achieve this aim is to either entirely or partly outsource some core functions like finance, HR and marketing. Many companies have also started to outsource their IT functions fully or partially. 

  • It ensures that the parent company gets a fully engaged team that is geared to work towards its goals as the outsourced team is driven by the pre-agreed KRAs and works with zeal and single-minded drive to fulfill its commitment.
  • It lessens the burden on the HR department of the parent company by reducing the number of employees that it is directly responsible for in terms of employee engagement.
  • Reduction in the number of employees frees HR to devote more time to other core and pressing areas.
  • It also naturally has a beneficial financial implication for the parent company. Lesser number of employees means lesser outflow of finances on employee engagement programs like training and on incentives and benefits.

Thus it creates a win-win situation for the parent company as it not only takes care of the vexed question of employee engagement, albeit partially but can also go a long way in making their businesses profitable as they take onboard experienced and tried and tested professionals who can hit the deck running.

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Vineet Arya has over 23+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing. After almost 20 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help growing companies in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies. He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster. With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Some of marketing objectives undertaken by Outsourced CMO are • B2B , B2C , B2B2C marketing • Brand Marketing • Digital Marketing – SEM , SEO , SMM , Content Marketing • Consumer marketing • Product marketing • Lead generation programs • Retail marketing Basically complete integrated marketing with 360 degrees approach Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com , evaluator at Texas Instruments “India Innovation Challenge program” , mentor at NEN & created marketing course material for entrepreneurs by Wadhwani Foundation

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