Electric Vehicle tourism startup B:Live today revealed that it had secured the strategic investment of INR 4 crore from the event and entertainment management entity DNA entertainment Network Pvt Ltd.

The startup as of now has a plan to use the funds to expand its presence in the country and strengthen its technology platform. Moreover, B:Live is looking to launch around ten new locations in India in the coming 12 months.

B:Live had secured INR 1 crore earlier revealed this year as a seed capital, which was led by the Shrinivas, the Chairman of Goa Leading business Dempo group.

The company which is founded by the Sandeep Mukherjee and Samarth Kholkar. B: Live is an experiential eco-tourism startup that provides with the immersive tours, supported by the smart e-cycles. It provides a tourist with an intimate experience of the heritage and culture of a destination on smart electric cycles, without ever compromising on style and comfort.

Samarth Kholkar and Sandeep Mukherjee, Co-founders, B:Live, said, “We have curated a unique combination of EV technology and experiential tourism. Both sectors are growing at an exponential rate, and we have the first-mover advantage. With strong support from the Ministry of Tourism, state governments, and major hospitality chains, we aim to launch across ten new locations in India in the next 12 months and 30 locations by 2023. We are also exploring popular experiential tourism destinations in Southeast Asia and have received a good market response.”

Speaking about the investment, Dr. T Venkat Vardhan, Chairman, and Managing Director, DNA Networks, said, “The experiential tourism industry is growing more than 100 percent year on year. Electric vehicles are the future of mobility. Creating extraordinary consumer experiences has been the core of DNA Networks, and we are happy to partner with B: Live, an eco-tourism startup that combines EVs with experiential tourism. The company is on a growth path and will soon be available across all tourist destinations in India and abroad.”

Currently, it is as of now operational in Gujarat, Goa, and Pondicherry, the company, even serves guests from the premium hospitality chains like the Marriott, Hyatt, Club Mahindra, Radisson, Novotel, etc. to name a few.

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