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Freedom Healthy Cooking oils organized Freedom FoodShala – back to basics cookery class

Make MSME contribute to Aatma Nirbhar Bharat

Freedom Healthy Cooking oils showcases the culinary talent of key celebrities and chefs by organizing Freedom FoodShala.

18th June 2020, Hyderabad: Freedom Healthy Cooking Oils, South India’s largest edible oil brand organized Freedom FoodShala, a Facebook live – back to a basics cookery class with the MasterChef Smita Dugar.  The series had many sessions during the lockdown. The initiative helped provide a platform for all the beginners to learn day to day Indian cuisine from the renowned Chef along with useful tips for the kitchen to help the customers during the lockdown and help them cook themselves.

Freedom to Cook Freedom to Enjoy

Freedom Healthy Cooking Oils is also featuring a YouTube series with Telugu TV stars on how they have used their free time during the lockdown. In this series, these favorite stars have demonstrated their culinary skills while sharing the recipes. Popular actor Indraneil shares his favorite, quick and easy recipe chicken pakora at live cookery class; Actress Maheshwari enjoys experimenting with new cuisines, she shares beetroot Poori recipes with the audience & Actor Siddharth shares his favorite delicious Dum Biryani recipes with his fans.

Speaking on the new campaign, Mr. P Chandra Shekhara Reddy Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, “Freedom Foodshala was the back to cooking basics initiative to help our patrons with useful kitchen tips and day to day recipes.  During the lockdown, we wanted our customers to cherish this time through the joys of cooking. We also started a series with Tollywood celebrities sharing their favorite guilt-free dishes cooked in Freedom Healthy Oils during the lockdown. We hope this will help our customers and we can stay connected these days. Hope we maintain proper sanitization, social distancing, and stay safe & healthy”.

About Freedom Healthy Cooking Oils

‘Freedom’ is the Flagship brand of Gemini Edibles and Fats India Pvt. Ltd. (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil, and Freedom Mustard Oil & Freedom Groundnut Oil. Freedom Healthy Cooking Oils were launched in April 2010 in Andhra Pradesh and Odisha. It is a leading brand of Sunflower oil and currently ranks No. 1 by market share in the Sunflower Oil category in Telangana, Andhra Pradesh & Odisha. (Source: Q3-19 Report AC Nielsen).

Freedom Physically Refined Rice Bran Oil It is thus a healthier choice for the entire family. It was launched in October 2015, for the health-conscious consumers with its strong proposition of 10,000 ppm Oryzanol and balance fat profile Freedom RBO is growing at a faster pace in the category.

Jyoti Hirani
Jyoti Hirani is a communication consultant with 12 years of industry experience. She has worked in the fields of Public Relations, Digital Marketing and Journalism. Her key strength is story telling narration and building powerful and unique brand messaging with human connect.

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