Individual or business organizations who use a new product or technology before others.
One important reason for the lack of innovation in the Indian Startups ecosystem could be the lack of early adopter mentality.
In my experience as an Indian consumer and a Startups founder, there are numerous factors discouraging innovation in our society (some applicable to myself). A few relevant to the topic at hand are as follows:
In spite of the above problems, a lot of things are changing rapidly and improving, thanks to the success of Flipkart, Ola, Zomato, and other such home grown Startups.
We, as a community should become catalysts of change and encourage all other Indian Startups enthusiasts, influencers, founders, incubators, investors, basically anyone associated with Startups to be ‘Early Adopters’ of new innovative products/services, wherever and whenever possible. Early adopters are those who are willing to test new apps/technological products for their functionality and utility. Also, early adopters are those who are willing to try new services or products and experience first-hand, to find out whether it is capable of solving certain pain points as a consumer. Such a feedback would be invaluable to the innovator.
Recently, a lot of Startups enthusiasts are known to claim that the lack of good-quality home-grown Startups which have been able to expand their business operation and claim an impressive consumer base globally. There is also the widespread belief that all the good Startups are clones of their Western counterparts.
In order to enable and encourage such out-of-the box and innovative conceptualization and implementation, we need an urgent paradigm shift in our attitude towards newer ideas/products, along with the risk-taking appetite and willingness to try new things. All this should be coupled with the willingness to encourage a budding entrepreneur through feedback and suggestions. In spite of being utmost open to change/disruption, along with being the foremost advocates of innovation & progress, the Startups community is unable to accept new products/services (sometimes even at a higher cost), then we cannot expect any of that from the majority of the population towards our own products/investments. Which would be rather discouraging and demotivating for the entrepreneurs to try untested waters.
The above article states my personal opinion and thoughts through my experiences in the Startups industry. I would appreciate your thoughts, opinions and feedback about early adopters in the Indian context. Please let me know what you think.
I am a serial entrepreneur, involved in multiple businesses, including a conventional trading company, a food-tech startup (www.tiffinity.com) and simultaneously, also working on another service based Startups primarily for the US audiences initially.
I have gathered my thoughts on this topic to convert more number of people into early adopters of new products and services. I feel that I speak for and I speak to those who are already a part of the Indian start-up circuit.
As is rightly said, “Be the change you want to see in the world”, I believe in doing my bit towards expediting the growth of start-ups in our country. If I maintain a conservative approach towards new products, then I can’t possibly expect a diametrically opposite reaction towards my ventures.
What are your thoughts on encouraging innovators and possible ways of creating an active early adopter community in India?