“Reputation and Image building is not a play of small child” We have often heard people say this, but we do not know how this thing really works. Let us understand what a brand or reputation means? Brand or reputation covers several things such as your presentation, your grip on your people, your own style, your confidence, your transparency, your service and lot more …. Things all get together and creates a brand, so precision is needed over all of these.
First of all, the question is “What is importance of a brand?” The brand or reputation, is giving us a new boost to our work, creating a new identity in our society. Brands are a really easy way to reach people. If you are a brand, people will find you easily, so it’s important for your brand to be powerful. If your grip is not on people then your brand will not be survived.
In today’s era of digital media when people are confused by fake branding, it’s a bit difficult to recognise the real brand. How to rule the hearts of the people at such a time, and how to survive in the market for a long time? It’s a question, right? Let’s understand issues of branding and understanding these issues carefully will help you make and promote your brand.
- Always keep your personal image and professional image/brand building separate. Never make the mistake of promoting your personal image/brand on your professional account. Let people be interested in your professional image/brand.
- Give transparency of your work to the people. Define your work priorities and strategic it properly.
- Make your work self-explanatory.
- Avoid fake branding, fake publicity. Cheap and temporary concept-based marketing will allow you to stand out among the public for some time and it gives temporary credibility.
- Keep changing your service, your work as per the demands of the people or the demand of market. Constant change is very necessary to maintain a monopoly. That means whatever product you have, whatever the product is, keep modifying it as needed.
- Communication is the most basic and fundamental requirement for branding and image building. Keep in touch with the people who matter to your business. Find and join a group where your business can grow.
- Understand the differences in both Time pass and Time Spend. And stay away from people who are time pass. Spend your time and your knowledge in the place where it is worth spending.
- Always keep an eye on your reputation and make sure it will not spoil due to any of the actions. People are very smart. And try to get people who trust on you. Your trust and trust in people are the foundation of your brand.
These are all basic things, which are very important for any start up business. Without a branding or image building, no business can be successful. I’m sure the above points will be of great help to your branding and image building. If you have any comments or queries please share in following comment box.