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Friday, April 10, 2020
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How Mumuso taught the kids to respect Women first and not only their Mothers!!

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A global and lifestyle brand Mumuso focuses on selling products which are reliable in terms of quality and affordable in terms of price. With a strong presence in over 30 countries across the world, the Korean lifestyle brand Mumuso has entered into the Indian Market and plans to open around 300+ Stores by 2022 with an average of 80L to 1.2 crore which will be spent towards setting up these company-owned and franchise stores. The motto of the brand is to make your life easy with the help of their unique and affordable products. It aims to bring consumers an easy, simple and entertaining shopping experience. People not only looks for quality and style but also affordability which makes Mumuso a go to brand for fashion and lifestyle. The products have an eye catching design in diverse categories. Mumuso tries to satisfy the needs and wants of all their customers by providing diverse product categories. It has product categories from Health and Beauty, Fashion Home Accessories to Apparel Accessories, Digital Products and more. The products offered by the it are not only beautiful, functional, high-quality and affordable but also provides relaxing and pleasant shopping experience to the customer. It provides all together 15 categories of unique and cute products. Mumuso has a very refreshing environment in their store because of their sale people as they greet the customers with lot of enthusiasm and a big smile on their faces. They make sure to help solving the problems and make the customer’s-shopping experience a pleasant one.

As Women’s Day is around the corner Mumuso wants to cherish and support the love of the millennial mom. She is very caring and loving as a mother, as a daughter, as a sister, as a wife and as a friend. She is ready to sacrifices her whole life for her family, works from day to night for the support of her family and spends her whole life for others. She cannot be defeated if she stands against something. If she is stubborn, then she can pass through every trouble but do not give up. A collection of sacrifice, love, care, mystery, stubbornness, fun, tears, grace and beauty is called a “Woman”. Mumuso wants to support the sacrifices made by these Moms and make them feel special about themselves on the occasion of Women’s Day.

To target these Millennial Mom Mumuso has planned to tie up with Primary Schools across Kolkata. The response was so overwhelming from these schools to collaborate with Mumuso and to be on board for the activity the brand had to select the schools as per the presence of location and had to cut down on certain schools. Mumuso is going to give out cards to all the students which contains a beautiful poem about Women with an activity and along with an offer for their Mom and as well as a lucky draw. The activity involves the students to describe their mom according to the traits assigned to the cartoon characters which represents the Mumuso brand. The teachers will help the students to complete this activity in school itself. After completion of the activity the children will present the cards to their mothers which will make them happy.  And at the back side of the card there is a space which will contain the information about the Mother so as to maintain the a long term customers relationship with them. Along with a 15% discount on purchase of worth Rs1000 products from any branch of Mumuso and a lucky draw offer. The lucky draw will be live on our Instagram story. This offer will be valid till 30th April, 2020.

This activity will not even encourage children to respect women but also make the millennial mom feel special about themselves. This activity will appreciate and honour the woman who are making success in their life and bringing success into the life of other women and those around her.

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Jyoti Hiranihttps://vyapaarjagat.com
Jyoti Hirani is a communication consultant with 12 years of industry experience. She has worked in the fields of Public Relations, Digital Marketing and Journalism. Her key strength is story telling narration and building powerful and unique brand messaging with human connect.
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