In this success post, we are going to share the story of Giovanni Ferrero, an esteemed Italian businessman. At present, he is the full-time CEO of the 4th largest chocolate confectionery market Ferrero. He took upon the leadership of his family business on the death of Pietro Ferrero in the year 2011. He is also a novelist.
Giovanni Ferrero Childhood
Giovanni was born on the 2nd of April 1964, in Fariagliano, Italy to the Michele Ferrero & Maria Fissolo. In the year 1975, the younger Ferrero shifted to Brussels to study at European Schools. Later on, he was sent to the US to study marketing.
Giovanni Ferrero Early Career
After getting back from the US, he was appointed in his family business.
Giovanni Ferrero Career
In the year 1997, his dad handed over the company to Giovanni & his brother Pietro. Both of them took to aggressive marketing of the Ferrero products overseas & also started developing new products & brands under the company name. Thanks to their outstanding marketing practices, Ferrero witnessed tremendous growth within a few years, followed by penetration in several nations of Europe, Asia, South America, & Australia.
Till the year 2011, both the Giovanni & Pietro held the role of the CEO in the family business. But the very year, Pietro, unfortunately, lost his life in an accident which passed on the entire leadership to Giovanni.
Today, Giovanni operates as many as eighteen production plants & units which sell the flagship product Ferrero Rocher. Apart from that, his company is also popular for the Nutella spreads & Tic Tac mints with coverage on more than 100 nations across the globe.
His company makes Kinder eggs, which is a household name today for every family with a kid, almost anywhere in the world. In the year 2011, he invited the media to click pictures of the company interior. The press people were amazed to discover that Ferrero manufactures so many Kinder eggs per month. But that a one-month production is enough to cover the whole of Tiananmen Square.
Giovanni Ferrero Career Highlights
Giovanni has been an able successor to his father in the family business and, together with brother Pietro has done much to elevate the growth of the family business. But an essential highlight of his career is surely his assumption of the role of the full-time CEO of the company in 2011.
Giovanni Ferrero Achievements
Giovanni is at present the 33rd wealthiest person in the world with an overall worth of $24 billion.
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