Founder’s background
Amee Chintan Shah, the founder of Jr. LogicBuilder, has established this successful and unique program, by using the expertise that she acquired during her academic journey. She is highly accomplished, with a master’s degree in Computer Administration (MCA).
Business Idea
Coming up with the idea for one’s business can be said to be one of the most challenging parts of starting a company. After that, it’s the launching part that requires the “big step.” For Amee, this idea came during the pandemic. While in the COVID lockdown, she noticed that her kids were spending too much time on electronic devices like mobiles and laptops for non-academic and recreational activities. However, she wanted them to use this opportunity for the better and hence decided to put her own coding skills to use, by teaching her kids to code. After seeing her kids enjoy coding, she decided to introduce this activity to other kids as well and thereby launched Jr. LogicBuilder.
Amee says it took her 6 months from conceptualizing to actually launching the company.
Jr. LogicBuilder is an inclusive learning company that caters especially to kids according to their age and grade level. Each course is created with proper quality checking to ensure that kids will be able to learn with pronounced interest. The courses all range from basic o advanced. These include customized courses like GameBuilder, AppBuilder, WebBuilder, Animations, StoryBuilder, etc.
Currently, the business is centered in Ahmedabad, Gujarat, India, with a pan- India and overseas geographic target.
Competitive Advantage
The company has a B2C business model and is targeted especially at kids and teens, from 4 to 20 years of age. Kids create stories, animations, apps, and games that are not only extraordinary. But also help them inculcate the practice of learning, exploring, and coding. Amee says that their biggest competitors are White Hat Jr.
Amee says that Jr. LogicBuilder stands apart from all other companies in this field because of the great efficiency produced at a minimal price range.
“With coding knowledge, students better understand the world around them most of us don’t know the first thing about what makes our smartphones, laptops, social media networks, and video games run. Basic programming knowledge can change the way we interact with the technologies. But we use daily and can open our eyes to the infinite possibilities of coding. The Jr. LogicBuilder is a brilliant platform for your child to learn coding at a minimal price with great efficiency!,”
– Amee says
Future Goals
Amee’s larger goal and vision are to introduce as many children as possible to the delights of coding through hands-on experience. In the next ten years, Amee sees her company, Jr. Logic Builder, as a major coding and educational service across all Indian cities. As well as in international hubs like Australia, Canada, and the USA. She hopes that students will be more practically based, than depending on rote learning, by participating in her programs. On talking about the most challenging aspects of her journey. She says that designing, planning, and starting up a full-fledged course that is interactive as well as educational so that kids can learn with enjoyment. Recently, she has also been awarded the prestigious, “COVID Warrior Rising Entrepreneur Award” for her tireless efforts in the education sector in the past years.
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