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Why Do Investors Invest In Startups?

Investors are like moths who can easily get attracted to a business idea if they see a spark of novelty and uniqueness in the structure of the startup. It is a well-known fact that for any business to flourish, investments and structured planning can attract many customers. Similarly, investors search for opportunities to invest their capital into a setup that can help them earn profit and help the founder to generate profits by using the funds provided by the investors. The investors are individuals who invest in startups with the mindset of gaining profits. When the startup fails to prove itself viable, the investors can easily switch their source of capital to a more profitable project.

The investors are likely to perform different actions with their shares in the company depending upon the marketplace and other factors that may affect the business setup, which may include: 

Mergers and Acquisitions

The investors, after a discussion, have the right to sell the portfolio or shares of the Company if they believe that the project might not be profitable in the future. The initial step in this process is to find a company that aims to take over the business of the Company in question; they are called acquirers, and the setup to be purchased is the target. The acquirer company is likely to evaluate the value of the target for a basic understanding of their functioning and also understand whether merging with the target would be viable.

IPO

The first-time transition of private shares into public shares so the investors can cordially understand the actual gains they can make from investing in a setup is known as IPO. This process helps the investors decide whether to continue investing in that particular setup and integrates the public investors to participate in share investments. 

Selling Shares

The usual method for obtaining a stock exchange quotation while raising new money is an offer for sale. A predetermined number of shares are offered to the general public at a specific price in an offer for sale at a fixed price. Offers of sales by investors are the most often used method for obtaining a listing; these are exclusively used when a company first obtains a quotation. The already quoted companies are more likely to use their rights to issue shares if they wish to raise additional equity capital.

 Distressed Sale

The sale of a setup or a business’s assets may include securities, properties, shares, and other valuable commodities due to loss to repay the urgently necessary debts. 

These sales are usually performed in extreme conditions when the investors and the owner are suffering financial baggage and urgently need to liquidate the assets; the assets obtained from distressed are used in different areas by the individuals. 

Buybacks

If a company has accumulated large amounts of cash that it doesn’t require to run the business or if the investors wish to change its capital structure by replacing the equity with debt, generally undertake a share or repurchase or buyback exercise. Share buybacks can benefit private shareholders to the extent that the tax treatment of capital gains is better than that of dividends. 

Conclusion

The marketplace is highly competitive, and investors are cautious about taking up the right plans and setups with a great structure. The different ways of handling assets in a business setup are highly admirable and are more likely to attract more investors. 

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