Rad Studio is passionate about creating what their customers dream of the company truly believes that interior design has the power to transform people’s lives. Being in a healthy and environmentally friendly space promotes well-being and inspires us to be our very own best selves – and this is the philosophy that makes for the success formula of Rad Studio.
Founding, Awards, and Idea
Rad Studio was founded in the year 2010 by Ratna Kalluri, who is also the Creative Director and Principal Designer of the firm. Winning several national and regional awards for Excellence in design, Rad Studio emerges paramount. Rad Studio was also awarded the Indian Architecture Award 2021. Their work has been featured in IIID’s (Institute of Indian Interior Design) magazine, INSIDER. They won the Rashtriya Udyog Ratan Award 2021 by NationalAchievers Recognition Forum, and many more.
At Rad Studio, their mission is to cater to all sections of customers. Whether their budget is 2 crores or 2 lakhs or 2 thousand rupees. Their goal is to make all their customers feel that sense of peace when they walk into their made-up space.
Ratna strongly believes that it is architectural details that enhance one’s personality and lifestyle.
Talking to Ratna about how she came up with the idea for her successful business, she says, “Our vision is to create the awareness in people the importance of design and how one can accept the need for interior design for bettering one’s lifestyle and the quality of life and increasing their productivity and efficiency in every walk of life. Since childhood, I was passionate about design and organizing stuff at home or school. When I got the opportunity to do this at a professional level I did not think twice. Though the journey was tough as I had to balance work and family time and various other things like the rough competition around etc.”
A uniqueness that helps Rad Studio stand apart
On talking about Rad studio’s competitive edge over other companies. Ratna says the company gives clients utmost importance in knowing their requirements and needs. At Rad Studio, everyone is very focused on the vision and mission of bringing about change in the lifestyle of the people by organizing their homes or offices. Or spaces and making their lifestyle healthy and sustainable and catering to every segment of the society.
In its endeavor to make its mission successful, Rad Studio has started focusing on their strengths: for example. Being more design-oriented than getting into execution which is done by the contractors. This gives them more time to focus on their vision and mission and also allows the contractors to do their job well. “We being focused on our work makes us stand out from our competitors who are into doing multi-tasking and diluting their work. This is something that we at Rad Studio can proudly say ‘We do what we are best at doing and leave others to do their best!‘,” says Ratna Kalluri.
Vision and Future Goals
Ratna says that her vision for the company is to create awareness in people of the importance of design. And how one can accept the need for interior design to bettering one’s lifestyle and the quality of life. She also mentions increasing people’s productivity and efficiency in every walk of life by being organized.
She also says that her team’s current goal on hand is to expand to other countries. Currently, the business in based in Hyderabad, Telangana, India. In the next ten years, Ratna sees the company spreading to new horizons and taking on work abroad.
Life outside work
Ratna says she likes spending her time outside work with her family and friends, pursuing physical fitness, yoga, traveling, etc.
Something she enjoys is reading books. Her favorite books include Ikigai, Elkhart Tole’s books, and Robin Sharma’s books.
