Wednesday, April 8, 2020

How Mumuso taught the kids to respect Women first and not only their Mothers!!

A global and lifestyle brand Mumuso focuses on selling products which are reliable in terms of quality and affordable in terms of...
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    Vineet Arya has over 23+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing. After almost 20 years of stint in the corporate world and helping MNCs grow, Vineet decided to quit his full-time job to help growing companies in managing their marketing functions. He has utilized his vast experience in marketing to help start-ups scale faster with limited resources; and grow with the right set of Go-To Market strategies. He is an entrepreneur himself and is currently heading a marketing venture – ‘Outsourced CMO,’ which helps start-ups to work with a low-cost virtual CMO and offer plug n play marketing planning, support & implementation services to start-ups and SMEs. He himself takes charge as a virtual CMO for multiple start-ups at a time and helps whole start-up ecosystem by optimizing the marketing budgets in the shortest span of time and scale up faster. With ‘Outsourced CMO,’ he has successfully helped various start-ups in the manufacturing, e-commerce, edtech, and service industries. Some of marketing objectives undertaken by Outsourced CMO are • B2B , B2C , B2B2C marketing • Brand Marketing • Digital Marketing – SEM , SEO , SMM , Content Marketing • Consumer marketing • Product marketing • Lead generation programs • Retail marketing Basically complete integrated marketing with 360 degrees approach Besides his profession he is a mentor in NASSCOM 10,000 startups to promote new age entrepreneurs . Part of NAIN program of Department of IT BT and S & T ,Government of Karnataka , to evaluate & mentor new startups proposal received for Govt funding , support & network. Mentor at IvyNext.com , evaluator at Texas Instruments “India Innovation Challenge program” , mentor at NEN & created marketing course material for entrepreneurs by Wadhwani Foundation

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    Articles by:

    Vineet Arya

    SHARING IS CARING!….. EVEN FOR STARTUPS!

    The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up.

    Why sharing human talent is a good idea for businesses?

    Yes indeed, these are exciting times. We are inching towards a fully digitalised world, all thanks to the rapid advancement in technology. But this comes with its own set of challenges that confront every part of the society and business is no exception.

    Enhance employee engagement or hire engaged employees ?

    Profit being the key driver of any business, all its activities are necessarily aligned to achieving this goal. Employee engagement is one of the means being increasingly employed by businesses worldwide to maximize their profits.

    How not to lose attention of Gen Z in the 8 seconds that you have?

    Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomer to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.

    How can you use emotions to market your product?

    A consumer’s decision to purchase a product or service is dictated by several rational factors like pricing, utility, affordability, reviews and comparisons. But beyond such...

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