Monday, January 25, 2021
Home Startup How eCraftIndia empaneled artisans and craftsmen from various rural villages

How eCraftIndia empaneled artisans and craftsmen from various rural villages

Make MSME contribute to Aatma Nirbhar Bharat

Imagine entering a house with a living room full of artsy decor, bedroom full of ethnic artefacts and quirky handicrafts hung over the walls with beautiful danglers and creativity flowing all over the place. If eCraftIndia were to be a place, it would have been this home. Started as a small online handicraft store in 2014, is currently one of the largest handicraft e-store in India.

From home decor to furnishings, furniture, paintings, kitchenware and gifts, the portal houses over eight thousand unique products. They specialise in bringing art to the fore with designs that are ethnic yet contemporary. Products range from affordable to premium pricing and offer a huge platter. With standardised pricing, the brand intends to bring in organization in the handicrafts industry in India.

Rahul Jain, Ankit Agarwal and Pawan Goyal

Founded by the trio- Rahul Jain, Ankit Agarwal and Pawan Goyal, the company has tracked 600% growth year on year, during the past 5 years. The brand endeavours promoting art and art-forms form the rural counterparts of the country. They curate products by partnering with artisan communities and independent artists from across the country. Remarkably, eighty percent of the artisans working with eCraftIndia are women, as the brand lays special emphasis on skill development amongst women in India.

With artworks of Rajasthani, Karigar and artisans from Uttar Pradesh Chhattisgarh, Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Haryana, Karnataka, eCraftIndia is a gateway to the constantly evolving and ever inspiring nature of Indian Artisan-ship. With products handmade mostly by women. eCraftIndia is creating a socio-sustainable business model, catering its primary activities around educating, employing and empowering women.

Products from eCraftIndia are available across all major marketplaces form Amazon to Flipkart, along with the portal and are shipped across the world. The brand envisages offering to the global audiences, a plethora of handpicked Indian artefacts, and hence encourage art and skill development in India.

About Rahul Jain

Rahul Jain is a serial entrepreneur and at the age of 31, has successfully established multiple brands in the space of Home Décor/Handicrafts and Ethnic Wear.

With a work experience in JP Morgan chase as a Software Engineer and Scrum Master, he launched his first company in the year 2014, naming it eCraftIndia. The company is into Home Décor, Handicrafts and Home Furnishing.  In a quest to bring to the fore, hidden jewels (works of Indian artisans and craftsmen ) from rural villages and small towns across the country, Rahul Jain along with 2 partners, built an ecommerce platform , the largest online store for Indian handicrafts and quirky home décor.

This young social-preneur is not only bustling with new business ideas, but is also a perfectionist when it comes to their execution. Rahul has been a firm believer that use of superior technology is key to creating enriching customer experience. A software Engineer by qualification, all his ventures have highly automated processes to ensure error free delivery at each consumer checkpoint. “Technology has the power to solve complex problems and if you know how to deploy it, then the world is your digital canvas”, says the techie.

Rahul has been involved in setting up free medical camps in his hometown-Jaipur. His constant endeavour is to build a sustainable business ecosystem, thereby, strengthening the India economy by creating employment opportunities for the youth of the country. He loves to travel and discover new places, as he also takes keen interest in adventure. Rahul also sees developing new businesses, undertaking challenges and exploring the realms of the business world as his adventurous expeditions!

Anu Sharma
Anu Naveen Sharma is a communication consultant with 12 years of industry experience. She has worked in the fields of Public Relations, Digital Marketing and Journalism. She has managed award winning campaigns for organisations like Canon, Toyota, Twitter, Burger King, Star World, Thomson Reuters, among others. Her key strength is story telling narration and building powerful and unique brand messaging with human connect. In 2019, she was selected amongst the 30 top PR professionals in the country, in the reputed ‘PR Moments 30 under 30 awards’

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