Marketing

SHARING IS CARING!….. EVEN FOR STARTUPS!

The Shared Economy Concept, at its core, is based on the most efficient use of money and resources. In the era of start-ups, gathering the resources is the most challenging aspect of any start-up. The broader vision of the founders of a start-up need to be simplified into micro plans so as to achieve the objective initially set. These micro plans focus on the resource requirements of the start –up.

How not to lose attention of Gen Z in the 8 seconds that you have?

Over years marketing adapted well to changing times. From the Silent Generation and the Baby Boomer to Gen X and Gen Y, every period in time has heralded its own marketing challenges. Even so, the challenges posed by Gen Z to marketers are incomparable, as it is the first ‘digital native generation,’ a population that has never seen a world without the Internet and digital technology. The denizens of Gen Z have integrated technology seamlessly into their lives.

How can you use emotions to market your product?

A consumer’s decision to purchase a product or service is dictated by several rational factors like pricing, utility, affordability, reviews and comparisons. But beyond such...

Recent Articles

EVM India launches ‘En Series’ ultra-lightweight Power Banks for its Indian consumers

The all new innovatively designed 'EnAble' 'EnAble+'& EnCore power-packed Power Banks from EVM India New Delhi, 7th October 2019: EVM, India's fastest...

73% of software developers willing to invest Rs 10,000-20,000 per year for upskilling: TechGig survey

TechGig survey of 1,057 IT professionals reveals that most (73% IT professionals) willing to spend Rs 10,000-20,000 per year for upskilling Most...

With the spark of persistent learning, How Honey Thakkar is making easy for Startups/SMEs offline Businesses to go Online

With the spark of persistent learning, Honey Thakkar graduated with a bachelor’s degree in Computer Application from Somlalit Collage, Ahmedabad, Gujarat.

India Inc. predicts an uptick in hiring activities in the year 2020: TimesJobs survey

In a TimesJobs survey, about 25% of HR managers claim that management professionals will be hired most by MNCs in 2020  Demand for IT support,...

IBG announcing intention to improve relations and contacts with government authorities

In line with IBG(India Business Group) announcing intention to improve relations and contacts with government authorities, we have met Mayor of Mumbai...

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